BOARD OF ADVISORS
Angelica Balderas (Angie) is the Senior Vice President of Integrated Marketing Solutions for Entravision Communications. She currently oversees all operations and sales of the Sacramento market which include top rated KXSE Jose 104.3FM and Tricolor 99.9FM as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the Director of Sales for Adelante Media Group in that role she oversaw all local, national, network and digital sales. She previously was the National Sales Manager and worked with national advertisers (clients) and their agencies to execute advertising and promotional programs over Adelante Media Group’s 9 markets.
Previously she was the President/Principal of Aztec Media and launched KTTA FM Kebuena 97.9FM, KLNA Power 105.5FM, and KBBU Ke Buena 93.9FM until the stations were sold in 2004 to Bustos Media. Angie’s experience includes over 20 +years of local direct and agency transactional business, retail activation, as well as event marketing. She is sought out for expertise in promotions and events and is partner with the prominent fairs such as the California State Fair, Dixon May Fair, Yolo County Fair, and Festival de La Familia. National clients such as Tecate, Verizon and, Miller Coors have sited her work as example of successful execution events and retail programs.
Angie began her career at the Fuller Jeffrey’s Heritage Spanish KRCX 1110AM as a traffic manager after mastering that position she moved into local sales where she became a top performer . She held top performer status at Silverado Broadcasting as well as Z Spanish Radio. She successfully convinced general markets clients to market to the Latino community notably the Campbell Soup Company V8 juice a campaign featured in Business week. She was first named in 2008 consequently 2009-2013 one of Radio Ink’s most influential woman (MIW). She has served on NAB Radio Show steering committee, Radio Ink’s Hispanic Conference, and Nielson Audio’s Multi Cultural ANA Conference boards. She is past president National Latina Businesswoman’s Association and 2013 Medalla de Cortez winner.
Scott is a career radio broadcaster with extensive experience in on-air and digital advertising, sales, and sales management, focusing on business development. Most recently with NRG
Media, Scott has led sales teams at Cumulus Media and Scripps Media, and created a highly successful retail marketing division at Hispanic Broadcasting Corporation. Scott was
VP/National Marketing with the Radio Advertising Bureau’s Radio Ad Effectiveness Lab, working in the offices of large national advertisers, showing them the path to ROI by increasing their radio spending. Scott’s passion is in helping advertisers meet the key marketing challenges they face in growing their business. He currently serves as a multi-media account executive for Radio Ink and RBR+TVBR.