It’s Time. To Rethink. Refresh. Refocus. 

This will be the third year for the Radio Masters Sales Summit. And we’ve made it easily accessible no matter where you live: Cincinnati Airport Marriott, September 10-11.

The Radio Masters Sales Summit was launched in 2022 to fulfill a need for a conference focused strictly on sales, sales marketing, and sales management. And the agenda is created to inform, educate, motivate, and inspire.

This is a conference dedicated to radio platforms (all of them), managers, and sellers, with lots of one-on-one opportunities for attendees to meet, chat, and share vision, ideas, and creative problem-solving concepts and concerns.

And the summit will feature the 32nd annual Radio Wayne Awards, recognizing radio’s top talent in sales, marketing, and management.

Join us September 10-11 for the Radio Masters Sales Summit. You’ll leave rethinking, refreshed, and refocused.

The Gift of Perspective

After two days of non-stop money-making ideas, the final session of the 2024 Radio Masters Sales Summit will give the parting gift of perspective.We’re picking Sales Managers and AEs from the conference crowd to give everyone a look into their world.

You’ll hear from your colleagues about their biggest takeaways from the RMSS and how they’re going to put new ideas to work. We’ll also quiz our panel about the biggest challenges they’re facing at their stations and how they’re dealing with them.

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Elevate Your Team, Accelerate Their Sales

As your team grows professionally, so will your station’s revenue. The trick is finding, and implementing, the best strategies for developing your sales talent so they reach their maximum potential! If you understand the basics — regular meetings, providing feedback, and scheduling field days —  but want to take things to the next level, you need to be at the Radio Masters Sales Summit on Wednesday, September 11, for Matt Sunshine’s Tips for Helping Sellers Maximize Performance.

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Digital Dollars Await in Cincinnati

If you got your paycheck and found out that 21% was missing, you wouldn’t just say, “Oh, well. Hopefully it’ll all be there next check.” No! You’d do whatever it takes to get all of your money.
You may already be missing that money without realizing it. Digital sales accounted for 21% of total ad revenue in 2023. Don’t let one in five dollars pass you by. Unlock the future of digital sales at this year’s Radio Masters Sales Summit!

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Future Demand Creates Today’s Dollars

When you think of pest control services, what is the first brand that comes to mind? For many, it’s Orkin or Terminix … unless they live in Columbia, Missouri. Columbia is home to Steve’s Pest Control, a family-owned business that uses radio advertising to connect with the community, raise its brand identity, and create future demand for its services. It’s the undisputed market leader in its category.
You, and your station, have the power to create this kind of recognition for businesses in your community, which is why you (and your team) should be at the Radio Masters Sales Summit!

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Make AI Your GPS to Sales Success

You’re taking a taxi in a bustling city during peak traffic hours; the roads are jammed, and progress in getting to where you want to be is slow. It’s frustrating, isn’t it? Now, picture discovering that city has an underground freeway just for you —  a faster, more efficient way to bypass the surface street congestion and reach your destination ahead of everyone else.
This is precisely what the “AI: On the Road to New Revenue” panel at the Radio Masters Sales Summit aims to offer: a direct route through the gridlock of traditional radio sales, propelling you ahead of the competition.

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Will This Double Session Double Your Team’s Revenue?


The term “working lunch” was first coined in 1954 by the Lowell Sun and has been making eyes roll ever since. That’s why the Radio Masters Sales Summit is out to do what was once thought impossible — to make a “working lunch” you’ll actually enjoy. It’s all a part of “How to Make Money Tomorrow from the Home Improvement and Financial Services Categories.” NuVoodoo’s Carolyn Gilbert and MD Media Sales’ Michael Doyle team up for this two-part lunchtime session.

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Watch This Webinar With Matt Sunshine


Radio Ink Online Editor Cameron Coats spoke with Matt Sunshine on the topic of “Help Your Salespeople Maximize Their Sales Performance” in a 30-minute webinar — a preview of some of the great content you’ll see at the Radio Masters Sales Summit. Watch this session, designed specifically for managers, cover effective strategies to enhance your team’s productivity.

Watch now.

Shock Value

When was the last time you pitched a promotion that really excited you? Something attention-grabbing, something crazy, something that had the client pitching money in your direction?

Maybe you just haven’t had the right jolt of inspiration. Now the Radio Masters Sales Summit is about to turn up the voltage.  

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Can Your Proposal Swim With the Sharks?

Have you ever been sitting in a conference, listening to a roundtable, and thinking to yourself, “Heck, I can do that.” Well, now’s your chance! At the Radio Masters Sales Summit, Jacobs Media VP/GM Paul Jacobs is hosting “The Panel Where the Audience Is the Panel.” Here’s how it works: Register at the special early bird price now for the conference. And then you’ll be asked to share your greatest sales proposal.

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RMSS 2024 Agenda Is Online!

Click here to see what we have in store.

RMSS 2023 Photo Gallery

See our gallery of photos from the 2023 Radio Masters Sales Summit. Click here!

Radio Masters Sales Summit Celebrated
The 2023 Radio Wayne Awards

See all the winners here!

Are You Ready For Change?

Join us at the Radio Masters Sales Summit this September to find out!

I’m super excited about The Radio Master Sales Summit in September. This sort of NEXT-level sales conference for the radio industry is needed as the business has clearly changed over the past few years.  The summit is about more than selling. It’s a Master Sales conference focused on hitting the key issues that top sales leaders and sales reps are facing each and every day. One that is focused on topics like lead generation, getting more appointments, selling digital, sales department structure, and leadership mindset, as well as hearing directly from some sales superstars in a superstar spotlight. The Radio Masters Sales Summit is exactly what is needed in 2024!!!!  This is guaranteed to be one of those conferences that you leave with lots of good ideas you can put into action right way and help you to drive revenue performance.”
Matt Sunshine
The Center for Sales Strategy

AND IT’S A RADIO INK CONFERENCE

Click HERE for sponsorship information..