Future Demand Creates Today’s Dollars
When you think of pest control services, what is the first brand that comes to mind? For many, it’s Orkin or Terminix … unless they live in Columbia, Missouri.
Columbia is home to Steve’s Pest Control, a family-owned business that uses radio advertising to connect with the community, raise its brand identity, and create future demand for its services. It’s the undisputed market leader in its category.
The Numbers Don’t Lie
As Pierre Bouvard, Chief Insight Officer at Cumulus Media/Westwood One, noted in a recent blog post:
- In Columbia, Steve’s Pest Control leads in unaided awareness at 34%, beating all national brands.
- This is nearly 50% greater than Orkin, and…
- Over five times greater than Terminix!
You, and your station, have the power to create this kind of recognition for businesses in your community, which is why you (and your team) should be at the Radio Masters Sales Summit in Cincinnati on September 10 when Pierre Bouvard opens our two-day conference with:”What Steve’s Pest Control of Columbia, Missouri, Can Teach Us About How Advertising Really Works.”
As Pierre observes, “Steve’s Pest Control knows what Madison Avenue has forgotten. To generate substantial sales and profit, a business needs to create future demand rather than just obsess over short-term sales.”
We will also be honoring Pierre with the Radio Wayne Distinguished Leadership Award for his outstanding and ongoing service to the radio industry during our annual Radio Wayne Awards Presentation later in the afternoon. The Radio Wayne Awards presentation and cocktail reception is always a highlight of the conference and something you don’t want to miss!
In addition to Pierre’s presentation, the Radio Masters Sales Summit provides unparalleled training and networking opportunities: Our list of presenters includes Michael Doyle, Paul Jacobs, Steve Newberry, Pat Bryson, Paige Nienaber, Carolyn Gilbert, and many other industry superstars!
Register today! The 2024 Radio Masters Sales Summit takes place on September 10-11. Take advantage of our early bird discount or our special 4-Pack offer when you bring your team members!
Rooms at the Marriott Cincinnati Airport are selling fast! Book your room today to get our special conference rate.