How do you use your audience analytics? There are the obvious applications: Highlight the numbers in media kits and sales presentations. Break out demographics on your station’s website. The trouble with this approach is that it doesn’t tell your station’s story. It doesn’t show current and potential advertisers the relationship your on-air talent has with…
Is your station streaming content on digital platforms? Do you have effective tools for monetizing your digital audience? If your answer to the second question is no … your station is losing money. Want to turn your digital platform into a powerful revenue stream? Our Digitizing Your Audience panel at Radio Masters Sales Summit in Cincinnati will show you…
Trying to sell radio advertising without offering digital options? Don’t be surprised if your prospects’ ad dollars go to your tech-savvy competitors! Or maybe you are trying to sell digital assets but suspect you could be getting better results. Either way, if you are selling radio advertising, you and your team need to be at our Driving Sales with…
On the fence about attending Radio Masters Sales Summit? Radio Ink Online Editor Cameron Coats has some advice: Invest in yourself. This year’s RMSS offers world-class training along with unprecedented networking opportunities. If you want to improve your sales skills and ignite your career, join us in Cincinnati this year! About the Radio Masters Sales Summit In 2022…
In September of 1978, WKRP in Cincinnati made its debut. Telling the story of an underdog AM station featuring everyone’s dream program director, Andy Travis (played by Gary Sandy), the show proved popular with the American public, provided one of the most enduring Thanksgiving episodes of all time, and encouraged many people to enter the radio profession. Radio…
Radio Ink is pleased to announce the finalists in the 31st Radio Wayne awards competition. These awards honor the very best sellers and managers who tirelessly champion the benefits of radio every day and were named for Wayne Cornils, a man whose passion and devotion to the radio industry Radio Ink Founder, Eric Rhoads, thought…
