Radio Ink Online Editor Cameron Coats spoke with Matt Sunshine on the topic of “Help Your Salespeople Maximize Their Sales Performance” in a preview of some of the great content you’ll see at the Radio Masters Sales Summit. Watch this 30-minute session, designed specifically for managers, cover effective strategies to enhance your team’s productivity and…
When was the last time you pitched a promotion that really excited you? Something attention-grabbing, something crazy, something that had the client pitching money in your direction? Maybe you just haven’t had the right jolt of inspiration. Now the Radio Masters Sales Summit is about to turn up the voltage. Join master of radio maximalism Paige Nienaber for a…
Have you ever been sitting in a conference, listening to a roundtable, and thinking to yourself, “Heck, I can do that.” Well, now’s your chance! At the Radio Masters Sales Summit, Jacobs Media VP and General Manager Paul Jacobs is hosting “The Panel Where the Audience Is the Panel.” Here’s how it works. Register at…
How do you use your audience analytics? There are the obvious applications: Highlight the numbers in media kits and sales presentations. Break out demographics on your station’s website. The trouble with this approach is that it doesn’t tell your station’s story. It doesn’t show current and potential advertisers the relationship your on-air talent has with…
Is your station streaming content on digital platforms? Do you have effective tools for monetizing your digital audience? If your answer to the second question is no … your station is losing money. Want to turn your digital platform into a powerful revenue stream? Our Digitizing Your Audience panel at Radio Masters Sales Summit in Cincinnati will show you…
Trying to sell radio advertising without offering digital options? Don’t be surprised if your prospects’ ad dollars go to your tech-savvy competitors! Or maybe you are trying to sell digital assets but suspect you could be getting better results. Either way, if you are selling radio advertising, you and your team need to be at our Driving Sales with…
