How do you use your audience analytics?
There are the obvious applications: Highlight the numbers in media kits and sales presentations. Break out demographics on your station’s website.
The trouble with this approach is that it doesn’t tell your station’s story. It doesn’t show current and potential advertisers the relationship your on-air talent has with your audience or the power of your reach into the communities you serve.
Fortunately, there’s an alternative to this “just the facts” approach to sharing analytics with clients: You can use these reports to craft stories and highlight the strengths of your stations! Turn your research into a narrative that proves a fit for advertisers and links your listeners to potential customers and ROI.
Want to learn how? Join us atNielsen Audio’s Geri Ruppert’s presentation: Leveraging Audience Analytics to Tell Your Story from 8:30-9:00 AM on September 14, the second day of the Radio Masters Sales Summit in Cincinnati.
Geri Ruppert is Senior Manager of Customer Success with Nielsen Audio. For the last decade, she has provided training support and strategy for radio sales and programming professionals utilizing Nielsen Audio data and software solutions. With a marketing mind and creative eye for design, she helps find stories and create high-impact sales materials using TAPSCAN, Scarborough, and other audience tools and analytics. Prior to Nielsen, Ruppert worked in marketing for network radio and client services for advertising agencies in the DFW area, but she has relocated back to the Midwest in Cincinnati. She got her start in radio on campus at Ball State University’s WCRD as Promotions Director.
About the Radio Masters Sales Summit
In 2022 Radio Ink launched the Radio Masters Sales Summit as a conference focused strictly on radio sales, sales marketing, and sales management. Our goal is to inform, educate, motivate, and inspire with presentations by Roy Williams, Matt Sunshine, Paul Jacobs, and many others!
This year’s Summit takes place over September 13-14, 2023, at the Cincinnati Airport Marriott. Early bird registration (save $300) is open now!