After a tough off-season, we’re taking to the field to be the contenders with a two-part “Playing for Dollars” series at the Radio Masters Sales Summit. Kicking off Part One is “The Power of Sports Sponsorships” with Matt Sunshine, Managing Partner at the Center for Sales Strategy. Joining Matt as we tackle the world of corporate sports sponsorships is Judd Norris, SVP of Corporate Sponsorships for the 2023 Arizona Super Bowl LVII Host Committee.
As one of sports marketing’s best, Norris will lead us to victory by sharing his expertise in sports marketing and how that can translate to radio station event sales and marketing. Norris previously served as Vice President/Corporate Partnerships for the Arizona Diamondbacks, overseeing all corporate sales and services initiatives. His accomplishments with the D-backs included bringing revenue growth to an all-time high and a pre-pandemic record for increasing gross sponsorship revenue every year since 2010, shared by only four MLB teams. In 2018, Norris added oversight of the D-backs’ English-language radio network following five years managing all Spanish-language network sales. The team’s revenue from English-language radio grew more than 30% in the first year while Spanish-language sales and promotions grew more than 50% under his direction. His experience in radio advertising with the Diamondbacks radio partner, KTAR, and with ESPN Radio earned him the national President’s Club Award.
Don’t drop the ball! Registration is now open for this limited seating event!
Host Matt Sunshine is an expert in growing sales organizations, finding and developing sales superstars, sales process lead generation, inbound marketing, and digital marketing. He is a featured writer for one of the top sales blogs in America and is a regular contributor to leading business blogs and magazines. Matt developed and launched LeadG2 which has earned the premier Hubspot recognition as a Diamond Certified Partner. He is the author of “Getting Prospects to Raise Their Hand” and Forbes magazine lists Matt as one of the “20 Speakers You Shouldn’t Miss the Opportunity To See.”
Presented by Radio Wayne, Radio Ink, and The Center for Sales Strategy, the Radio Masters Sales Summit will be held September 22-23, 2022, at the Intercontinental at Doral Miami.
It’s Time. To Rethink. To Refresh. To Refocus. Visit our website for the full agenda and information on the prestigious Radio Wayne Awards, sponsored by QUU, to be presented during the conference. Sponsorships are available by calling 610.321.0281, or you may contact your rep for more information.